Umfang:
316 S.
ISBN:
9780805855494
,
9781138824799
Inhalt:
Introduction -- The legal and economic foundation of intellectual property and copyrights -- Money never sleeps: the search for yield in a disintermediated world -- Major marketing and economic theories and issues impacting the newspaper, magazine, and book publishing industries -- The economics of the newspaper industry -- The economics of the magazine industry -- The economics of the book publishing industry -- The information industries -- Disruption in the book and information industries: the impact of the Kirtsaeng decision on trade, educational, scholarly, and information industry publishers
Anmerkung:
Includes bibliographical references (pages 288-311) and index
,
IntroductionThe legal and economic foundation of intellectual property and copyrights -- Money never sleeps: the search for yield in a disintermediated world -- Major marketing and economic theories and issues impacting the newspaper, magazine, and book publishing industries -- The economics of the newspaper industry -- The economics of the magazine industry -- The economics of the book publishing industry -- The information industries -- Disruption in the book and information industries: the impact of the Kirtsaeng decision on trade, educational, scholarly, and information industry publishers.
Weitere Ausg.:
ISBN 9781315740171
Sprache:
Englisch
Schlagwort(e):
Informationswirtschaft
;
Wissenschaftskommunikation
;
Verlag
;
Wirtschaft
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