UID:
edocfu_9958352309602883
Format:
1 online resource (232 pages) :
,
illustrations.
Edition:
Electronic reproduction. Philadelphia, Pa. : University of Pennsylvania Press, 2010. Mode of access: World Wide Web.
Edition:
System requirements: Web browser.
Edition:
Access may be restricted to users at subscribing institutions.
ISBN:
9780812204872
Content:
Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.
Note:
Frontmatter --
,
Contents --
,
Introduction --
,
1. The Psychology of Everyday Living --
,
2. The Sophisticated Sell --
,
3. The Secret Pitch --
,
4. The Fertile Moment --
,
5. The Psychology of the World of Objects --
,
Epilogue --
,
Notes --
,
Index.
,
In English.
Language:
English
DOI:
10.9783/9780812204872
URL:
https://doi.org/10.9783/9780812204872
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