Format:
1 Online-Ressource (420 pages)
Edition:
5th ed
ISBN:
9780813348643
Content:
A complete, step-by-step success kit for organizing, funding, publicizing, and winning local political campaigns
Content:
Contents -- Preface -- How to Use This Handbook -- The Framework -- The Layout -- Know the Law -- The Ten Commandments of Campaigning -- The Cardinal Sins of Campaigning -- 1. Precinct Analysis: The Sinners, the Saints, and the Savables -- Context of Neighborhood -- Independents -- The Undervote -- Finding Swing Voters -- 2. The Campaign Team and Volunteer Organization -- The Campaign Committee -- The Treasurer -- The Campaign Manager -- The Campaign Chair or Co-Chairs -- Volunteer Organization -- Applying the Methodology -- Phone Banks -- Clerical Workers -- Time Allotments for Volunteer Tasks -- 3. The Campaign Brochure -- Campaign Theme and Message Development -- Polling -- Brochure Development -- Campaign Slogans -- Logo -- Layout -- Voter's Pamphlet -- 4. Digital and Social Media -- Understanding Demographics: Who Uses Social Media? -- Ten Tips for Building a Digital Footprint for an Election -- The Minor Leagues: Social Media Essentials -- The Major Leagues: Data-Driven Campaigning -- Tech Trends in Political Elections -- Takeaways -- 5. Fundraising -- Early Endorsements = Early Money - Early Media Buys -- Campaign Budget -- Direct Mail for Money -- Special Events -- Candidate Calls to Raise Money -- Calling for Money for Ballot Measures -- Raising Money on the Web -- Fundraising Ideas That Take Less Than One Month of Preparation -- The World's Smallest Brochure: Direct Mail That Works -- Fundraising Through Email -- Keeping Track of Donations -- Thank-You Notes -- 6. Lawn Signs -- To Be or Not to Be -- Logo and General Information -- Location, Location, Location -- Assembling Lawn Signs -- Cutting Turf -- Lawn Sign Installation -- Signs -- Maintenance of Signs -- Lawn Sign Removal: My Kingdom for a Pickup -- Bumper Stickers and Buttons -- 7. Targeting Voters -- Finding the Likely Voter -- Partisan Gaps -- Canvassing -- Direct Mail
Content:
Tracking Polls -- 8. Media -- Print Media: Paid and Unpaid -- Fielding Questions from the Press -- Radio and Television -- Production -- 9. The Candidate -- The Lay of the Land -- Packaging the Candidate -- Stay on Message -- Outsider Campaign Versus Incumbent Campaign -- Debates -- Fielding Negative Questions -- Developing Your Public Speaking Skills -- Write-In, Third-Party, and Nonpartisan Candidates -- Media and the Candidates -- Negative Campaigning -- Do's and Dont's of Attacks -- Recall -- A Petition is Pulled! -- 10. The Issue-Based Campaign -- Initiative and Referendum -- Local Preemption -- Polling and the Issue-Based Campaign -- Speakers' Bureau -- Saving Our Libraries -- Special Districts -- Investing in Education -- Packaging the Issue-Based Campaign -- Files in the Ointment: The Double Majority, Independents, and the Super Majority -- The State Initiative and Referendum Process -- 11. Getting Out the Vote (GOTV) -- The Essentials -- Identifying Your Voters -- Last-Minute Efforts to Activate Voters -- Poll Watching -- The Absentee Ballot and Early Vote -- Vote by Mail -- Organizing the GOTV Phone Banks -- 12. The Campaign Plan -- Begin with a Flowchart -- The Campaign Calender -- The Campaign Plan -- 13. After the Ball -- Election Night -- Retiring a Campaign Debt -- Afterword -- Notes -- Appendix A: Conducting a Precinct Analysis -- Gathering Data -- Assigning the Undervote -- Predicting Voter Turnout -- Alternatives for Finding Swing Voters -- Voters Needed to Win (VNW) -- Appendix B: Campaigning on a Shoestring -- Getting Started -- The Walking Piece -- Graphics -- Name Recognition -- Show Me the Money -- Web Page and Social Media -- And We're Out -- Index -- About the Authors
Additional Edition:
ISBN 9780813348636
Additional Edition:
Print version Shaw, Catherine The Campaign Manager : Running and Winning Local Elections Boulder : Routledge,c2018 ISBN 9780813348636
Language:
English
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