Format:
Online-Ressource (XI, 247 S.)
,
Ill.
Edition:
Online-Ausg. 2010 Electronic reproduction; Available via World Wide Web
ISBN:
9780814733158
Content:
It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or "paratexts," that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what
Note:
Includes bibliographical references and index
,
Contents; Acknowledgments; Introduction: Film, Television, and Off-Screen Studies; 1 From Spoilers to Spinoffs: A Theory of Paratexts; 2 Coming Soon! Hype, Intros, and Textual Beginnings; 3 Bonus Materials: Digital Auras and Authors; 4 Under a Long Shadow: Sequels, Prequels, Pre-Texts, and Intertexts; 5 Spoiled and Mashed Up: Viewer-Created Paratexts; 6 In the World, Just Off Screen: Toys and Games; Conclusion: "In the DNA": Creating across Paratexts; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; X; Y; Z; About the Author
,
Electronic reproduction; Available via World Wide Web
Additional Edition:
ISBN 0814731953
Additional Edition:
ISBN 0814731945
Additional Edition:
ISBN 9780814731956
Additional Edition:
ISBN 9780814731949
Additional Edition:
Erscheint auch als Druck-Ausgabe Show Sold Separately : Promos, Spoilers, and Other Media Paratexts
Language:
English
URL:
Volltext
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