UID:
almahu_9949384235702882
Umfang:
1 online resource
Ausgabe:
Fourth edition.
ISBN:
9781351214322
,
1351214322
,
9781351214346
,
1351214349
,
9781351214339
,
1351214330
Inhalt:
"Superior Customer Value is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework--speed, service, selection, sociability and selection. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader's thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, Millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics, and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences"--
Anmerkung:
Edition statement from publisher's website.
,
Customers want exceptional value now! -- Be customer-centric -- Business models and value propositions -- Segmentation and customer value -- Service excellence -- Quality, price and image -- Building rock-solid customer relationships -- Customer value metrics -- Customer loyalty and retention.
Weitere Ausg.:
Print version: Superior customer value New York, NY : Routledge, 2019. ISBN 9780815380009
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
Schlagwort(e):
Electronic books.
;
Electronic books.
URL:
https://www.taylorfrancis.com/books/9781351214346
Bookmarklink
