Format:
1 online resource (54 pages)
ISBN:
9780821375006
,
9780821374993
Series Statement:
World Bank Working Paper, No. 139 v.No. 139
Content:
Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure reviews the experiences of the World Bank and its clients in employing public communication programs during the processes of privatization and private sector participation. Drawing from academic and policy research as well as from case studies, it highlights good practices and identifies lessons learned through an examination of success and failures. This book recommends principles of strategic communication and offers a methodology for researching and analyzing the communication issues associated with privatization and private sector participation. It includes an operational approach to design and implementation of public communication programs for the various forms of privatization and public-private initiatives. This publication is the eighth in a series of Working Papers sponsored by the Development Communication Division (DevComm) of the World Bank's External Affairs Vice-Presidency. This series is designed to share innovations and lessons learned in the application of strategic communication in development projects. Together with other donors, NGOs, and private sector partners, DevComm seeks to mainstream the discipline of development communication in development practice.
Content:
Contents -- Foreword -- Acknowledgments -- 1. Why Include Strategic Communication in Initiatives Privatization, Public-Private Partnerships, and Private Participation in Infrastructure? -- The Purposes of a Strategic Communication Program -- Reform Failures Due to Lack of Communication -- Reform Successes Due to Inclusion of Communication -- 2. Strategic Communication Program Design: Analysisand Strategy -- Types of Privatization and Public-Private Partnerships -- The Reform Arena -- Institutions: Changing Incentives and Accountability -- Integration of Communication Analysis in Program Design -- Transparency as Key Element of Reform -- Building Public Trust for Public-Private Partnerships -- 3. The Structure of a Strategic Communication Program -- The Communication-based Assessment -- Governmental and Political Risk Analysis -- Risk Analysis in Infrastructure Public-Private Partnerships Program -- Stakeholder Analysis -- Step I. Identify Key Stakeholders -- Step II. Assess Stakeholder Interests -- Step III. Assess Stakeholder Influence and Importance -- Step IV. Outline a Stakeholder Communication Strategy -- Assessment of Institutional Arrangements and Local Capacity -- Understanding and Involving Stakeholders -- Labor Relations -- Civil Servants -- Journalists and the Media -- Private Investors -- General Public -- Management -- Civil Society Organizations -- Objective of a Communication Program -- 4. Conclusion -- References -- LIST OF TABLES -- Table 1. Top Five Constraints to Privatization in Sub-Saharan Africa -- Table 2. Public Perceptions of the Privatization Program in Jordan -- LIST OF FIGURES -- Figure 1. Understanding of Public Sector Reform % of Respondents Rating Impediment as Serious Obstacle to Economic Reforms Recently -- Figure 2. Public Opinion Surveys -- Figure 3. Definitions of Privatization and Public-Private Partnerships.
Note:
Description based on publisher supplied metadata and other sources
,
Contents; LIST OF TABLES; LIST OF FIGURES; LIST OF BOXES; Foreword; Acknowledgments; 1. Why Include Strategic Communication in Initiatives Privatization, Public-Private Partnerships, and Private Participation in Infrastructure?; 2. Strategic Communication Program Design: Analysisand Strategy; 3. The Structure of a Strategic Communication Program; 4. Conclusion; References;
Additional Edition:
ISBN 9780821374993
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780821374993
Language:
English
Keywords:
Electronic books
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