Umfang:
1 online resource (238 pages)
ISBN:
9780821375235
,
0821375237
,
0821375229
,
9780821375228
Inhalt:
The Development Communication Sourcebook illlustrates why the field of development communication is important and how its tools and methods enhance long-term and sustainable results. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.
Inhalt:
Cover -- Half Title -- Tilte -- Copyright -- Contents -- Preface -- Abbreviations -- Introduction -- Module 1. The Value-Added of Development Communication -- 1.1 What Communication? -- 1.2 The Value-Added of Development Communication in Programs and Projects -- 1.3 Ten Key Issues about (Development) Communication -- 1.4 Understanding the Scope and Uses of Development Communication -- 1.5. The Operational Framework of the Development Communication Division -- Summary of Main Points in Module 1 -- Notes -- References -- Module 2. Reflections on the Theory and Practice of Development Communication -- 2.1 Setting Common Ground on Key Terminology -- 2.2 Development and Communication: An Overview -- 2.3 A Different Take on Development Communication Applications -- 2.4 Combining Theory with Practice: The Multitrack Model -- Summary of Main Points in Module 2 -- Notes -- References -- Module 3. Development Communication Methodological Framework and Applications -- Principles and Methodology Fundamentals of the Four-Phase Framework -- 3.1 Phase 1-Communication-Based Assessment -- Communication-Based Assessment Toolbox -- 3.2 Phase 2-Communication Strategy Design -- Communication Strategy Design Toolbox -- 3.3 Phase 3-Implementing the Communication Program -- Communication Toolbox for Implementation -- 3.4 Phase 4-Communication for Monitoring and Evaluation -- Communication Toolbox for Monitoring and Evaluation -- Summary of Main Points in Module 3 -- Notes -- References -- Module 4. Development Communication Services and Operations at the World Bank -- Introduction: Development Communication Services and Experiences at the World Bank -- Part I: DevComm Scope and Service Lines -- 4.1 The Development Communication Division Scope and Service Lines -- Notes -- Part II: The World of Practice: Some Experiences.
Anmerkung:
Description based on publisher supplied metadata and other sources
,
Contents; Preface; Abbreviations; Introduction; Module 1. The Value-Added of Development Communication; Table 1.1 Common Types of Communication in Development Organizations; Box 1.1 Getting Results through Interpersonal Communication Methods; Box 1.2 A Typology of Participation in Development Initiatives; Figure 1.1 Windows of Perception in an Agricultural Project; Box 1.3 Comparing and Contrasting CNA and CBA; Box 1.4 When a Perfectly Appropriate Technical Solution Does Not Make Much Sense; Figure 1.2 Mice Reconstructing an Image of a Cow; Table 1.2 Basic Features of Communication Modes
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Figure 1.3 DevComm Methodological FrameworkModule 2. Reflections on the Theory and Practice of Development Communication; Table 2.1 Basic Differences in the Two Communication Modes; Box 2.1 The Importance of the First Mile; Box 2.2 A Different Use of Video; Box 2.3 Communication to Inform and Change Behavior; Box 2.4 The World Congress on Communication for Development (WCCD); Figure 2.1 The Multitrack Communication Model; Module 3. Development Communication Methodological Framework and Applications; Figure 3.1 The Process Pyramid; Figure 3.2 DevComm Methodological Framework
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Table 3.1 Levels of Participation and CommunicationTable 3.2 The Johari Window; Box 3.1 The Power of Participatory Communication for Social Change; Box 3.2 When Perceptions Diverge; Figure 3.3 Windows of Perceptions in a Software Innovation; Box 3.3 Addressing the Correct Communication Entry Point or Level; Table 3.3 CBA Main Steps; Table 3.4 Defining the Objective; Table 3.5 Main Steps of Communication Strategy Design; Figure 3.4 Using Communication Materials to Facilitate Dialog; Table 3.6 The Communication Action Plan; Figure 3.5 The Communication Program Design and Implementation Process
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Box 3.4 A Communication Road Map to ChangeModule 4. Development Communication Services and Operations at the World Bank; Figure 4.1 DevComm Portfolio in FY04 and FY06; Figure 4.2 Basic Phases of a Communication Program; Box 4.1 Evaluating the Performance of Communication in Public Sector Reforms; Figure 4.3 Links between Communication Program and Project Cycle; Table 4.1 Steps in Developing a Communication Plan for PRSPs; Box 4.2 Community Radio in Community-Driven Development Projects: Kenya, Ghana, and Sri Lanka; Box 4.3 Community Radio and Women's Participation: Timor-Leste
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Box 4.4 Community Radio in Disaster Management: Aceh, IndonesiaFigure 4.4 DevComm Portfolio by Sector in March 2006; Appendix The Rome Consensus; Glossary; Index
Weitere Ausg.:
ISBN 9780821375228
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 9780821375228
Sprache:
Englisch
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