Umfang:
1 Online-Ressource (viii, 240 pages)
Ausgabe:
Also published in print
ISBN:
9781501340451
,
9780826412119
,
0826412114
,
0826413676
,
9780826413673
Inhalt:
Introduction : The Paradox of Technology and Magic -- Chapter 1. Both Technology and Magic -- Chapter 2. Dramatized Information : The Basis of Psychological Magic -- Chapter 3. Statistical Information : The Basis of Administrative Magic -- Chapter 4. The Mass Media as Magic -- Chapter 5. Therapy, Self-Help, and Positive Thinking as Magic -- Chapter 6. Management as Magic -- Chapter 7. The Triumph of the Irrational -- Notes -- Index.
Inhalt:
"What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophisticated among us are troubled and fascinated by their allure? The secret, according to Richard Stivers, in this brilliant new book, lies in the curious relationship between technology and magic. Stivers argues the two are now related to one another in such a way that each has taken on important characteristics of the other. His contention is that our expectations for technology have become magical to the point that they have generated a multitude of imitation technologies that function as magical practices. These imitation technologies flourish in the fields of psychology, management administration, and the mass media, and their paramount purpose in human adjustment and control. Advertising and television programs, in particular, contain the key magical rituals of our civilization.In a fascinating analysis of television programming, Stivers shows how various genres--news, sports, game shows, soap operas, sitcoms, etc.--have their distinct mythological symbols. Through dramatized information, they symbolically connect consumer goods and services to desired outcomes--the utopian goals of success, happiness, and health--thus enveloping technology, both real and imitation, in a magical cocoon."--
Anmerkung:
Includes bibliographical references (pages 212-236) and index
,
Also published in print.
,
Mode of access: World Wide Web.
,
Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
Weitere Ausg.:
ISBN 9780826412119
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 9780826412119
Sprache:
Englisch
Schlagwort(e):
Electronic books
DOI:
10.5040/9781501340451
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