UID:
almafu_9958331978702883
Format:
1 online resource (201 p.)
Edition:
1st ed.
ISBN:
1-4462-3949-7
,
0-85702-017-X
,
1-280-36988-4
,
9786610369881
,
1-4129-3334-X
Content:
Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.
Note:
Description based upon print version of record.
,
Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 - Questions of Theory and Method; Chapter 2 - Media Effects; Chapter 3 - Media and Public Opinion; Chapter 4 - Cultivation analysis; Chapter 5 - Cultural Studies and Audience Research; Chapter 6 - Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index
,
English
Additional Edition:
ISBN 0-7619-6345-6
Additional Edition:
ISBN 0-7619-6344-8
Language:
English
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