UID:
almahu_9949385939802882
Format:
1 online resource (1 volume)
ISBN:
9781003022350
,
1003022359
,
9781000035957
,
1000035956
,
9781000036053
,
1000036057
,
9781000036008
,
1000036006
Content:
A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management. With comprehensive coverage ofall business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export. Written in a fluent and accessible style, this textbook is essential reading for undergraduate students acrosseconomics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.
Additional Edition:
Print version: Dondjio, Irénée. Managing your business. London : Routledge, 2018 ISBN 9789001878849
Language:
English
Keywords:
Electronic books.
;
Electronic books.
DOI:
10.4324/9781003022350
URL:
https://www.taylorfrancis.com/books/9781003022350
Bookmarklink
