UID:
almahu_9949386190502882
Format:
1 online resource (xvi, 253 pages) :
,
illustrations
ISBN:
9780367246549
,
0367246546
,
9781000063417
,
1000063410
,
9781000063455
,
1000063453
,
9781000063431
,
1000063437
Series Statement:
Routledge research in digital media and culture in Asia
Content:
This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market. Offering new perspectives on current debates surrounding transmedia storytelling in the cultural industries, this book will be of great interest to scholars and students of media studies, East Asian studies and cultural studies.
Note:
1. East Asian transmedia storytelling in the age of digital media : introduction / Dal Yong Jin -- 2. Dynamic texts as hotbeds for transmedia storytelling : a case study on the story universe of The Journey to the West / Barbara Wall -- 3. The storyteller who crosses boundaries in Korean reality television : transmedia storytelling in New Journey to the West / Ju Oak Kim -- 4. Snack culture's dream of big screen culture : Korean webtoons' transmedia storytelling -- 5. Sword art everywhere : narrative, characters, and setting in the transmedia extension of the Sword Art Online franchise / Andrew Hillan -- 6. Dynamics between agents in the new webtoon ecosystem in Korea : responses to waves of transmedia and transnationalism / Jane Yeahin Pyo, Minji Jang, Tae-Jin Yoon -- 7. Do webtoon-based TV dramas represent transmedia storytelling? Industrial factors leading to webtoon-based TV dramas / Ji Hoon Park, Jeehyun Lee, Yongsuk Lee -- 8. The multimedia life of a Korean graphic novel : a case study of Yoon Taeho's Ikki / Bruce Fulton -- 9. Media's representation of female soldiers and their femininity : a case study of Korean webtoon Beautiful Gunbari / Taeyoung Kim -- 10. Managing the media mix : industrial reflexivity in the anime system / Marc Steinberg -- 11. Yōkai monsters at large : Mizuki Shigeru's manga, transmedia practices, and (lack of) cultural politics / Shige (CJ) Suzuki -- 12. Transmedia as environment : sekai-kei and the social in Japan's neoliberal convergence / Brett Hack -- 13. From media mix to platformization : the transmedia strategy of "IP" in One Hundred Thousand Bad Jokes / Jinying Li.
Additional Edition:
Print version: Transmedia storytelling in East Asia. Abingdon, Oxon ; New York, NY : Routledge, 2020 ISBN 0367246538
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Criticism, interpretation, etc.
;
Electronic books
;
Aufsatzsammlung
DOI:
10.4324/9780367246549
URL:
https://www.taylorfrancis.com/books/9780367246549
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