UID:
almahu_9949386093502882
Format:
1 online resource (xii, 196 pages) :
,
illustrations
ISBN:
9780429340956
,
0429340958
,
9781000074635
,
1000074633
,
9781000074659
,
100007465X
,
9781000074642
,
1000074641
Series Statement:
Routledge studies in media and cultural industries ; 6
Content:
This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.
Note:
Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: 'Starry-eyed, tough-as-nails': The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of promotional authorship; Chapter Five: Welcome to the team: promotional authorship in the video game industry; Chapter Six: Conclusion: The undying author
Additional Edition:
Print version: Hadas, Leora. Authorship as promotional discourse in the screen industries. London : Routledge, Taylor & Francis Group, 2020 ISBN 0367356511
Additional Edition:
ISBN 9780367356514
Language:
English
Keywords:
Electronic books.
;
Electronic books.
DOI:
10.4324/9780429340956
URL:
https://www.taylorfrancis.com/books/9780429340956
Bookmarklink
