UID:
almahu_9949386091402882
Format:
1 online resource (xv, 169 pages) :
,
illustrations
ISBN:
9781003031529
,
1003031528
,
9781000201475
,
1000201473
,
9781000201420
,
1000201376
,
9781000201376
,
1000201422
Content:
"This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: Internal and external environmental analyses Cross-cultural communication Structural considerations Leadership and motivation Foreign market entry, mergers, alliances, and acquisitions Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author"--
Additional Edition:
Print version: Johnson, William H. A.. Managing global strategy New York : Routledge, 2020. ISBN 9780367468552
Language:
English
Keywords:
Electronic books.
;
Electronic books.
DOI:
10.4324/9781003031529
URL:
https://www.taylorfrancis.com/books/9781003031529
Bookmarklink
