UID:
almahu_9949386410402882
Format:
1 online resource (113 pages) :
,
illustrations.
ISBN:
9781003088981
,
1003088988
,
9781000345377
,
1000345378
,
9781000345414
,
1000345416
,
9781000345391
,
1000345394
Series Statement:
Routledge advances in transmedia studies
Content:
"This book investigates how telenovelas may be the key to the future of Brazilian television and how this content can survive in an interconnected media landscape. Recognised writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format - number of episodes, melodrama influence, and influence of the audience on future writing - to explore how these can be preserved on multimedia platforms, and the challenges this change may present. Svartman further charts the transformations of the telenovela throughout its history and its major influences and unveils the main storytelling elements and writing processes. Chapters examine the business model of Brazilian corporate television within the current context of hypermedia and analyse how this relationship evolves as it is influenced by the new interactive tools and technologies that amplify the audience's power. Merging empirical practices and theory, this book will be of great interest to scholars and students of transmedia storytelling, television studies, and Latin American media, as well as professionals working in these areas"--
Note:
"Routledge Focus"--from cover.
,
Introduction -- Telenovela: history, transformations and resilience -- The making of a telenovela -- The audience and the telenovela: transformations and resilience of spectatorship -- The influence of the scree convergence, new digital platforms and transmedia narratives on telenovela business model -- Telenovela and the new television -- Conclusion
Additional Edition:
Print version: Svartman, Rosane. Telenovelas and transformation Milton, Oxon ; New York : Routledge, 2021. ISBN 9780367543686
Language:
English
Keywords:
Electronic books.
;
Criticism, interpretation, etc.
;
History.
DOI:
10.4324/9781003088981
URL:
https://www.taylorfrancis.com/books/9781003088981
Bookmarklink
