UID:
almahu_9949385422302882
Umfang:
1 online resource (224 pages) :
,
illustrations
Ausgabe:
First edition.
ISBN:
9781003019237
,
1003019234
,
9781000520354
,
1000520358
,
9781000520385
,
1000520382
Inhalt:
This book provides students with a concise and practical guide that presents the key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience. Chapters follow the path of the tourist journey, firstly exploring consumer behaviour, the decision-making process and the tourist⁰́₉s need for escape, and providing insights into the strategic implications of consumer behaviour and the concept of immersion in tourism. Subsequent chapters look at the impact of experiences, trends in tourism experience such as wellness, sustainability, authenticity, and fantasy, and provide experience design models. The final chapter offers a unique ten-step approach to designing impactful and memorable tourist experiences. Highly practical and engaging, this book is packed full of case studies and examples, from forest bathing in Finland to truffle hunting in Italy, as well as tools and exercises to guide the design process. This offers students a full understanding of how the experience is lived from the tourist perspective, how tourism providers can manage that process and develop successful experimental marketing interventions. This is essential reading for all tourism students and future tourism managers.
Anmerkung:
Introduction. 1. Investigating Vacations⁰́₉ Behaviour. 2. Unlocking the Holiday Experience Dynamics : Why Consumers Travel and How they Engage into the Experience. 3. Deep Experiences. 4. Major Tourism Trends. 5. Generating the Experience. 6. The Experience Generator. Conclusion
Weitere Ausg.:
Print version: Frochot, Isabelle. Practical guide to managing tourist experiences. London : Routledge, 2021 ISBN 9780367894467
Sprache:
Englisch
Schlagwort(e):
Electronic books.
DOI:
10.4324/9781003019237
URL:
https://www.taylorfrancis.com/books/9781003019237
Bookmarklink
