UID:
almahu_9949385867702882
Umfang:
1 online resource (vii, 123 pages).
ISBN:
9781003246879
,
1003246877
,
9781000781861
,
1000781860
,
9781000781915
,
1000781917
Serie:
Routledge research in the creative and cultural industries
Inhalt:
"This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of team-work and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies"--
Weitere Ausg.:
Print version: Estanyol Casals, Elisenda. Public relations as a creative industry Abingdon, Oxon ; New York, NY : Routledge, 2023 ISBN 9781032160481
Sprache:
Englisch
Schlagwort(e):
Electronic books.
DOI:
10.4324/9781003246879
URL:
https://www.taylorfrancis.com/books/9781003246879
Bookmarklink
