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  • 1
    Online Resource
    Online Resource
    National Brands and Global Markets : An Historical Perspective (2023)
    Milton : Taylor & Francis Group
    Details
    UID:
    gbv_1832600629
    Format: 1 online resource (265 pages)
    ISBN: 9781000850376
    Series Statement: Perspectives in Economic and Social History Ser.
    Content: Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- List of Contributors -- Acknowledgements -- 1 Conceptualizing 'Made in' as a Historical Phenomenon -- 2 Marketing Perspectives on Country of Origin -- 3 Making Ireland: The Made in Ireland Trade Mark and the Delineation of National Identity -- 4 A Genealogy of Made in Austria: Economic Nationhood and Imperial Pretension -- 5 The Long Life of 'Swedish Quality': Promoting Exports and Keeping Swedes Competitive, c. 1900-1990s -- 6 Made in Italy: A History of Storytelling -- 7 Made in France and Made in Paris: Luxury Branding in the Longue Durée -- 8 It's Made in the USA, But it Can't Be Branded 'Made in the USA' -- 9 Spanish Fashion Without the Country-of-Origin Effect -- 10 From the 'Yellow Peril' to 'Cool Japan': Country's Image and Global Competitiveness of the Japanese Manufacturing Industry Since the Meiji Period -- 11 Crisis and Continuity: The Promotion of Made in New Zealand in the Export and Domestic Markets -- 12 Made in Australia: Supporting Primary Products and Import Substitution -- 13 'Made in Britain' or Made in Britain? -- Index.
    Content: "Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on 'Made in' campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of 'Made in' can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times 'Made in' has been a basic, descriptive trademark while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in 'Made in' campaigns - commercial logic, national economic policy, and it's use as an instrument in political discourse - and an overview of the evolution of 'Made in' from a marketing perspective. This is followed by country-specific discussions of 'Made in' through case studies including countries in Western Europe, US, Japan and the antipodes. This book will be of significant interest to students and scholars of economic history, business history and marketing"--
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: ISBN 9780367754976
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9780367754976
    Language: English
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    UB Potsdam
  • 2
    Online Resource
    Online Resource
    National brands and global markets : an historical perspective (2023)
    London : Routledge, Taylor & Francis
    Details
    UID:
    gbv_1839733306
    Format: 1 Online Ressource (247 Seiten)
    ISBN: 9781000850338 , 1000850331 , 9781003166184 , 1003166180 , 9781000850376 , 1000850374
    Series Statement: Perspectives in economic and social history
    Content: "Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on 'Made in' campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of 'Made in' can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times 'Made in' has been a basic, descriptive trademark while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in 'Made in' campaigns - commercial logic, national economic policy, and it's use as an instrument in political discourse - and an overview of the evolution of 'Made in' from a marketing perspective. This is followed by country-specific discussions of 'Made in' through case studies including countries in Western Europe, US, Japan and the antipodes. This book will be of significant interest to students and scholars of economic history, business history and marketing"--
    Additional Edition: ISBN 0367754975
    Additional Edition: ISBN 9780367754976
    Additional Edition: Erscheint auch als Druck-Ausgabe National brands and global markets London : Routledge, Taylor & Francis, 2023 ISBN 9780367754976
    Additional Edition: ISBN 9780367762681
    Language: English
    Subjects: Economics
    RVK:
    QP 624
    RVK:
    QP 680
    RVK:
    QF 000
    Keywords: Internationales Marketing ; Aufsatzsammlung
    DOI: 10.4324/9781003166184
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    Stabi Berlin
  • 3
    Online Resource
    Online Resource
    NATIONAL BRANDS AND GLOBAL MARKETS : an historical perspective. (2023)
    [S.l.] :ROUTLEDGE,
    Details
    UID:
    almahu_9949464593402882
    Format: 1 online resource
    ISBN: 9781000850338 , 1000850331 , 9781003166184 , 1003166180 , 9781000850376 , 1000850374
    Series Statement: Perspectives in economic and social history
    Content: Between Brexit, efforts to Make America great again', and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on Made in' campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of Made in' can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times Made in' has been a basic, descriptive trade mark, while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in Made in' campaigns - commercial logic, national economic policy, and its use as an instrument in political discourse, and it provides an overview of the evolution of Made in' from a marketing perspective. This is followed by country-specific discussions of Made in' with case studies including countries in Western Europe, the US, Japan, and the antipodes. This book will be of significant interest to students and scholars of economic history, business history, and marketing. Chapter 7 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
    Additional Edition: Print version: ISBN 0367754975
    Additional Edition: ISBN 9780367754976
    Language: English
    DOI: 10.4324/9781003166184
    URL: https://www.taylorfrancis.com/books/9781003166184
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    HU Berlin
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