UID:
almahu_9949891040202882
Umfang:
1 online resource (xix, 308 pages) :
,
illustrations
Ausgabe:
Second edition.
ISBN:
9781003282099
,
1003282091
,
9781040094136
,
1040094139
,
9781040094099
,
1040094090
Inhalt:
"This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources"--
Weitere Ausg.:
Print version: Lipschultz, Jeremy Harris, 1958- Social media measurement and management New York, NY : Routledge, 2025 ISBN 9781032252100
Sprache:
Englisch
DOI:
10.4324/9781003282099
URL:
https://www.taylorfrancis.com/books/9781003282099
Bookmarklink
