UID:
almahu_9949598949402882
Umfang:
1 online resource (xiii, 168 pages)
ISBN:
9781003379423
,
1003379427
,
9781000983869
,
1000983862
,
9781000983890
,
1000983897
Inhalt:
"This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations and communication studies"--
Anmerkung:
At the outset : a preamble -- A short drive to Yarralumla -- A strategic approach -- Behind the swing to independents -- The key players -- Campaigning on issues -- The pressure points : polls and marginal electorates -- The news media, frames, and debates -- The 2022 election result -- Case study : defying maths in the ACT -- Will they ever learn?.
Weitere Ausg.:
Print version: Mahoney, James Strategic communication and the 2022 Australian federal election campaign Abingdon, Oxon ; New York, NY : Routledge, 2024 ISBN 9781032459592
Sprache:
Englisch
Schlagwort(e):
Electronic books.
DOI:
10.4324/9781003379423
URL:
https://www.taylorfrancis.com/books/9781003379423
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