UID:
almafu_9959245757102883
Umfang:
1 online resource (xvi, 279 pages) :
,
digital, PDF file(s).
Ausgabe:
1st ed.
ISBN:
1-139-33441-7
,
1-107-23076-4
,
1-139-08460-7
,
1-280-39415-3
,
1-139-33785-8
,
9786613572073
,
1-139-34030-1
,
1-139-34188-X
,
1-139-33698-3
,
1-139-33872-2
Serie:
Cambridge intellectual property and information law ; 16
Inhalt:
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.
Anmerkung:
Title from publisher's bibliographic system (viewed on 05 Oct 2015).
,
What is the value of a brand to a firm? /
,
The social benefits and costs of trade marks and brands /
,
Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region /
,
No personality rights for pop stars in Hong Kong? /
,
Fashioning personality rights in Australia /
,
Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration /
,
Reproduction rights in US trade mark law /
,
From magic charms to symbols of wealth : well-known trade marks in Indonesia /
,
Names as brands : moral rights and the 'unreasonable' pseudonym in Australia /
,
The use of survey evidence in Australian trade mark and passing off cases /
,
The place of expert evidence in unfair competition cases : the Australian experience /
,
Geographical indications : Europe's strange chimera or developing countries' champion? /
,
Branding traditional peoples' traditional knowledge /
,
English
Weitere Ausg.:
ISBN 1-107-01772-6
Sprache:
Englisch
URL:
https://doi.org/10.1017/CBO9781139084604
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