Umfang:
1 Online-Ressource (lii, 644 Seiten).
Ausgabe:
First published
ISBN:
978-1-316-65128-5
Serie:
Cambridge intellectual property and information law 34
Inhalt:
"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During the last two centuries, legal doctrine accordingly underwent partly groundbreaking transformations. Many of these account for today's transatlantic dichotomy, particularly in the field of trademark and unfair competition choice of law, or conflicts law. My analysis will focus on the most relevant characteristics of legal doctrine between the eighteenth and twenty-first centuries. I argue that a closer look at conceptual and structural differences, as well as commonalities between European and US law, provides the basis for a reconceptualization of the field"--
Anmerkung:
Description based on print version record
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 9781107155060
Sprache:
Englisch
Fachgebiete:
Rechtswissenschaft
Schlagwort(e):
Internationales Markenrecht
;
Unlauterer Wettbewerb
;
Internationales Wettbewerbsrecht
;
Hochschulschrift
DOI:
10.1017/9781316651285
URL:
Volltext
(kostenfrei)
URL:
Volltext
(kostenfrei)
Mehr zum Autor:
Dornis, Tim W., 197X-,
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