UID:
almafu_9961294372902883
Format:
1 online resource (xxii, 456 pages) :
,
digital, PDF file(s).
Edition:
First edition.
ISBN:
9781108681735
,
1108681735
,
9781108657532
,
1108657532
,
9781108643252
,
1108643256
Content:
The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplemen
Note:
Title from publisher's bibliographic system (viewed on 11 Dec 2018).
,
About innovation and entrepreneurship -- Framing the business -- Promotion and sales -- Delivery and operations -- Value capture -- Growth and scalability -- Intellectual property and protection -- Leadership and structure -- Key themes and summary points.
Additional Edition:
ISBN 9781108470506
Additional Edition:
ISBN 1108470505
Language:
English
Bookmarklink
