Umfang:
1 online resource (274 pages)
Ausgabe:
1st ed.
ISBN:
9781118214473
Inhalt:
Teaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you. Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites Shows you how to translate your use of social media into increased profits Helps you answer such questions as "Which sites should I use?" and "How do I get started?" Provides invaluable testimonials from top photographers discussing their social media business success stories Guides you through inspiring brand evangelists through social media Teaches important survival tips for your social media program In addition to the powerful strategies, interviews were conducted with thought leaders in the photo industry -- Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde -- to provide you with all-star tips and tricks. Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need
Anmerkung:
Social Media Marketing for Digital Photographers -- Table of Contents -- Introduction -- Chapter 1: WHAT IS SOCIAL MEDIA? -- The 2.0 Evolution -- Dynamic Marketing -- Earning Trust -- Relevant Relationships -- Emergence of Social Platforms -- Social Politics -- Socializing: Kenny Kim -- Chapter 2: STRATEGIC PLANNING -- SWOT Analysis -- Structural Goals -- Action Goals -- Strategies Support Goals -- Tactics Support Strategies -- Socializing: Zach and Jody Gray -- Chapter 3: AUDIENCE MATTERS -- Zoom In -- Examine -- Capture -- Evaluate -- Socializing: Jerry Ghionis -- Chapter 4: THE POWER OF CONTENT -- Action Plan -- Know Thyself ... and Stick with It -- Be Personable -- Emotional Triggers -- Amplify Your Message -- Delivery Persona -- Say What? -- Become the Authority -- Validation -- Chapter 5: SOCIAL MEDIA CHANNELS -- Social Networks -- Social Sharing -- Social News -- Social Bookmarking -- Search Engine Optimization (SEO) -- Chapter 6: LAUNCH A SOCIAL MEDIA PROGRAM -- Facebook -- Twitter -- YouTube -- Engagement Habits -- Socializing: Catherine Hall -- Chapter 7: BLOGS AND WEBSITES -- Blog Software and Hosting -- Self-Hosted Blogs -- Search Engine Optimization -- Delivery Matters -- Design -- Landing Page -- About Page -- Pricing and Contact Pages -- Blog Posts -- Turn the Love Around -- Titling Blog Posts -- Metrics -- Socializing: Christopher Becker -- Chapter 8: PHOTOGRAPHY AS A SOCIAL LUXURY -- Exclusivity -- The Almighty Label -- Defining Attribute -- Attainability -- Delivering the Luxury Promise -- Follow Up -- The Dream -- Arbitrate Taste -- Socializing: Grace Ormonde -- Chapter 9: BRAND EVANGELISM -- Building Belief -- Philosophical Difference -- Relatable Face -- Identify Opposition -- Create Community -- Nurture Relationships -- Chapter 10: SURVIVAL TIPS -- Diversify -- Integrate -- Stay Current -- Back-Up Plan -- Expectations
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Handling Criticism -- Glossary -- Index
Weitere Ausg.:
Print version Chan, Lawrence Social Media Marketing for Digital Photographers Hoboken : John Wiley & Sons, Incorporated,c2011 ISBN 9781118014127
Sprache:
Englisch
Schlagwort(e):
Electronic books
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Electronic books
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