UID:
almafu_9959328418202883
Format:
1 online resource (xiv, 118 pages .)
ISBN:
9781118760765
,
111876076X
,
1118760875
,
9781118760871
,
1299848788
,
9781299848788
,
9781118760727
,
1118760727
Series Statement:
Focus series
Content:
Crowdsourcing is a relatively recent phenomenon t hat only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities.
Note:
Ch. 1 A Turbulent and Paradoxical Environment -- 1.1. Economic financialization and its challenges -- 1.2. The mass diffusion of the Internet and its consequences -- 1.3. The paradoxical coexistence of scarcity and abundance around data -- 1.4. Unique simultaneity of crisis and immobilism -- 1.4.1. The online banking sector -- 1.4.2. The postal sector -- 1.4.3. The television sector -- 1.4.4. The training sector: French universities -- 1.4.5. The conclusion to be drawn from these cases: the crowd remains an underexploited resource -- ch. 2 Crowdsourcing: A New Form of Externalization -- 2.1. The concept of externalization -- 2.2. The idea of relationships -- 2.3. The concept of a crowd -- 2.3.1. The connected crowd -- 2.3.2. Understanding the crowd -- 2.3.3. Crowds and experts -- ch. 3 Crowdsourcing and Value Creation -- 3.1. Creation of value -- 3.2. What type of value? -- 3.3. What type of crowd? -- 3.4. Towards an adapted business model.
,
Ch. 4 Forms of Crowdsourcing -- 4.1. Crowdjobbing -- 4.1.1. What is it? -- 4.1.2. Why it works -- 4.1.3. Limitations -- 4.1.4. The future -- 4.2. Crowdwisdom -- 4.2.1. What is it? -- 4.2.2. Why it works -- 4.2.3. Limitations -- 4.2.4. The future -- 4.3. Crowdfunding -- 4.3.1. What is it? -- 4.3.2. An illustrative example -- 4.3.3. Why it works -- 4.3.4. Limitations -- 4.3.5. The future -- 4.4. Crowdsourcing and forecasting -- 4.4.1. What is it? -- 4.4.2. An illustrative example -- 4.4.3. Why it works -- 4.4.4. Limitations -- 4.4.5. The future -- 4.5. Crowdsourcing and innovation -- 4.5.1. What is it? -- 4.5.2. Why it works -- 4.5.3. Limitations -- 4.5.4. The future -- 4.6. Crowdsourcing and authenticity (C & A) -- 4.6.1. What is it? -- 4.6.2. Why it works -- 4.6.3. Limitations -- 4.6.4. The future -- 4.7. Crowdauditing -- 4.7.1. What is it? -- 4.7.2. Why it works -- 4.7.3. Limitations -- 4.7.4. The future -- 4.8. Crowdcontrol -- 4.8.1. What is it? -- 4.8.2. Why it works -- 4.8.3. Limitations.
,
4.8.4. The future -- 4.9. Crowdcuration -- 4.9.1. What is it? -- 4.9.2. An illustrative example -- 4.9.3. Why it works -- 4.9.4. Limitations -- 4.9.5. The future -- 4.10. Crowdcare -- 4.10.1. What is it? -- 4.10.2. An illustrative example -- 4.10.3. Why it works -- 4.10.4. Limitations -- 4.10.5. The future -- ch. 5 The Dangers of Crowdsourcing -- ch. 6 The Future of Crowdsourcing.
Additional Edition:
Print version: ISBN 9781299848788
Language:
English
Subjects:
Economics
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
;
Electronic books.
DOI:
10.1002/9781118760765
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118760765
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118760765
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118760765
Bookmarklink
