Format:
1 Online-Ressource (xxi, 655 Seiten)
Edition:
Seventh edition
ISBN:
9781134506057
,
1134506058
,
9781315890005
,
1315890003
,
9781134506194
,
1134506198
,
9781134506125
,
1134506120
Content:
Divided into 30 chapters, each written by an expert in their field, this is a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises, this classic reference from renowned professor Michael Baker was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach
Note:
Originally published: London : Butterworth-Heinemann, an imprint of Elsevier, 1987
,
pt. 1. Organisation and planning -- pt. 2. The framework of marketing -- pt. 3. Managing marketing in practice -- pt. 4. Marketing applications and contexts of marketing
Additional Edition:
Print version Marketing book London ; New York : Routledge, Taylor & Francis Group, 2016 ISBN 9780415703765
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Aufsatzsammlung
URL:
ProQuest Ebook Central
Bookmarklink
