Format:
1 online resource (257 pages)
Edition:
Second edition.
ISBN:
9780203751817
,
9781135012915
,
9781135012922
Content:
1. Digital marketing strategy basics -- 2. Content strategy -- 3. SEO and content strategy -- 4. Design strategy : an integrated approach -- 5. Measurement strategy -- 6. Writing for the web -- 7. Producing web video -- 8. Content and social networks -- 9. Creating usable designs -- 10. Climate ride's pedal power.
Additional Edition:
ISBN 9781138475403
Additional Edition:
ISBN 9780415844611
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781138475403
Language:
English
DOI:
10.4324/9780203751817
Bookmarklink
