Format:
1 online resource (xiii, 325 pages)
ISBN:
9781135013370
,
9781135013356
,
9781135013363
Series Statement:
Routledge research in political communication 10
Content:
Introduction : political marketing : strategic campaign culture / Kostas Gouliamos, Antonis Theocharous, and Bruce I. Newman -- 1. Of cynicism, political cynicism, and political marketing / Nicolas Demertzis -- 2. Pop-politics : intermingling of politics, mass society, and everyday life / Emmanuel Heretakis -- 3. Political marketing and the politicians' credibility / Antonia Cristina Perdigao -- 4. Cultural paradigm contra political marketing, or two answers to the same question / Balazs Kiss -- 5. Evolving democracy : a memetic analysis of the latest proposal for constitutional change in the Philippines / Violeda A. Umali and Emerson S. Banez -- 6. Marketing politics to generation X / Musa Ndlovu -- 7. Reflections on engagement in an evolving political process : evidence from Aotearoa, the land of the long white cloud / Phil Harris. [et al.] -- Cultural context of the perceptual fit of political parties' campaign slogans : a polish case / Wojciech Cwalina and Andrzej Falkowski -- 9. Trying to sell the vote : the lottery for raising voters' activity in Bulgarian parliamentary elections in 2005 / Alexander Christov and Boyan Koutevski -- 10. Crafting the political image : a Belgian case in perception politics / Philippe de Vries and Christ'l de Landtsheer -- 11. The role and influence of the media on voters' decisions in Lebanon / Bernard Abou Jaoude, Tarek Azzi, and Wafica Ali Ghoul -- 12. Belgian political marketing in context : researching the volatile electorate / Soetkin Kesteloot, Nicolas Bouteca, and Dries Verlet -- 13. The historically fabricated croat : an ethnographic investigation of the effects of heritage consumption upon the individual identity reconstruction of the post-Civil War heritage consumer / Dino I. Domic -- 14. Aryan wear and the new white culture in American politics / Christopher J. McKinlay and Jason J. Turner -- 15. Nationalist identity and marketing : the Vlaams Belang against Turkish admission to the EU / Mona Moufahim and Michael Humphreys -- 16. Boris Yeltsin and Vladimir Putin : a study in comparative mythopoetics / Richard Tempest -- 17. The impact of webcasting local council meetings / Lasse Berntzen -- 18. E-government and E-democracy in local Greek government / Prodromos Yannas and Georgios Lappas.
Additional Edition:
ISBN 9780415844567
Additional Edition:
ISBN 9781138943056
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415844567
Language:
English
DOI:
10.4324/9780203752869
Bookmarklink
