Umfang:
1 online resource ([59]-126 pages)
ISBN:
9780203764947
,
9781135065256
,
9781135065232
,
9781135065249
Serie:
Journal of consumer psychology Volume 9, no. 2
Inhalt:
Issues and new directions in global consumer psychology / Durairaj Maheswaran and Sharon Shavitt -- Additivity versus attenuation : the role of culture in the resolution of information incongruity / Jennifer L. Aakerand Jaideep Sengupta -- Effects of brand local and nonlocal origin on consumer attitudes in developing countries / Rajeev Batra -- Cultural and situational contingencies and the theory of reasoned action : application to fast food restaurant consumption / Richard P. Bagozzi. [et al.] -- Alternative modes of self-construal : dimensions of connectedness-separateness and advertising appeals to the cultural and gender-specific self / Cheng Lu Wang. [et al.] -- Adapting Triandis's model of subjective culture and social behavior relations to consumer behavior / Julie Anne Lee.
Anmerkung:
Includes bibliographical references
Weitere Ausg.:
ISBN 9780805897777
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 9780805897777
Sprache:
Englisch
DOI:
10.4324/9780203764947
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