Format:
1 online resource (xvi, 222 pages)
ISBN:
9781135070427
,
9781135070403
,
9781135070410
Content:
1. Demarketing : an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- 2. Synchromarketing / Maria Pilar Martinez-Ruiz -- 3. Synchromarketing : demarketing places / Gary Warnaby and Dominic Medway -- 4. Countermarketing in a wicked problem context : the case of cocaine / Nigel Jones, Paul Baines and Steve Welsh -- 5. Counter-marketing case studies / Clive Boddy -- 6. General demarketing / Heather Skinner -- 7. General demarketing case study / Nadio Granata and David Wyles -- 8. Selective demarketing : a value destruction approach / Jillian Dawes Farquhar -- 9. Selective demarketing : case study - Frizzell Insurance / (Daisy) Jing Tan -- 10. Ostensible demarketing : the power of prohibition / Robin Croft -- 11. Ostensible demarketing case study / Sally Mckechnie -- 12. Unintentional demarketing / Theresa A. Kirchner -- 13. "Unintentional demarketing" in higher education / Nnamdi O. Madichie -- 14. Demarketing and marketing : a conceptual discussion / Jim Blythe.
Additional Edition:
ISBN 9780415816472
Additional Edition:
ISBN 9780415816489
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415816472
Language:
English
DOI:
10.4324/9780203591208
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