Format:
1 online resource (xix, 156 pages)
ISBN:
9780203072707
,
9781135100612
,
9781135100568
,
9781135100605
Series Statement:
Routledge interpretive marketing research
Content:
pt. 1. Managing corporate brands : integrating them with multiple and national identities -- pt. 2. An employee perspective to brand and identity management -- pt. 3. Brand, CSR and reputation.
Additional Edition:
ISBN 9780415662093
Additional Edition:
ISBN 9781138206069
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415662093
Language:
English
DOI:
10.4324/9780203072707
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