Format:
1 online resource (281 pages)
ISBN:
9781135101381
Series Statement:
Iranian Studies
Content:
Examining Iran's recent history through the double lens of domesticity and consumer culture, Domesticity and Consumer Culture in Iran demonstrates that a significant component of the modernization process in Iran advanced beyond political and public spheres. On the cusp of Iran's entry into modernity, the rules and tenets that had traditionally defined the Iranian home began to vanish and the influx of new household goods gradually led to the substantial physical expansion of the domestic milieu. Subsequently, architects, designers, and commercial advertisers shifted their attention from commercial and public architecture to the new home and its contents. Domesticity and consumer culture also became topics of interest among politicians, Shiite religious scholars, and the Left, who communicated their respective views via the popular media and numerous other means. In the interim, ordinary Iranian families, who were capable of selectively appropriating aspects of their immediate surroundings, demonstrated their resistance toward the officially sanctioned transformations. Through analyzing a series of case studies that elucidate such phenomena and appraising a wide range of objects and archival documents-from furnishings, appliances, architectural blueprints, and maps to photographs, films, TV series, novels, artworks, scrapbooks, work-logs, personal letters and reports-this book highlights the significance of private life in social, economic, and political contexts of modern Iran. Tackling the subject of home from a variety of perspectives, Domesticity and Consumer Culture in Iran thus shows the interplay between local aspirations, foreign influences, gender roles, consumer culture and women's education as they intersect with taste, fashion, domestic architecture and interior design.
Content:
Intro -- Domesticity and Consumer Culture in Iran Interior Revolutions of the Modern Era -- Copyright -- Contents -- List of Figures -- Acknowledgments -- A Note on Transliteration -- Prologue -- Domesticity, Gender, Consumer Culture, and Modernity -- House and Home in Modern Iranian Historiography -- Overview of the Book -- 1 The Hovel, the Harem, and the Hybrid Furnishing -- Introduction -- Appropriation and Aesthetics of Everyday Life in Aristocratic Settings -- Gender and the Visual Economy of Household Commodity Culture -- The Anglo-American Vocation: Taming Domestic Knowledge -- 2 Renewing the Nation's Interiors -- Introduction -- Early Pahlavi Domiciles and Exchange of Styles -- The Modern Nuclear Family Home and Its Discontents -- Bordering on the Colonial: Emerging Industries and the Rise of Gated Communities -- 3 The Cold War and the Economies of Desire and Domesticity -- Introduction -- Not at Home: the Home Economics of the Left -- Model Homes: Reforming Domestic Skills -- Morphing Homes: Household Consumption Patterns in Transition -- Adjusting to the Modern House -- Domesticity, the Discourse of the Deprived -- 4 Selling and Saving Piety in Modern Dwellings -- Introduction -- Home Etiquette in Classical Books of Ethics and Shiite Literature -- Dwelling Purified: From the Body to the Home -- Untitled -- On Shiite Orderliness and the Overlap of Modern and Medieval -- The Home According to "Spiritual" Elites -- 5 Gendered Spaces and Bodies Out of Place -- Introduction -- Women and Home Design at the End of the Pahlavi Era -- The Politics of Public and Private in Revolutionary and Postrevolutionary Iran -- Epilogue: At Home in the Islamic Republic -- Introduction -- Inhabiting and Resisting the "Norm" -- White, Tall, and Monumental: Residential High-rises of Tehran -- Notes -- Bibliography -- Index.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
ISBN 9780415781831
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415781831
Language:
English
Keywords:
Electronic books
URL:
https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=1163790
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