Umfang:
1 online resource (393 pages)
Ausgabe:
1st ed.
ISBN:
9780415658119
,
9781135124359
Serie:
Routledge Library Editions: International Business Series
Inhalt:
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process
Anmerkung:
Front Cover -- Research in International Marketing -- Copyright Page -- Contents -- Introduction -- Part 1 Organisational Buying Behaviour and Cultural Variables -- Transferring Organisational Buying Theory across Cultural Boundaries -- Migration, Cultural Distance and International Market Expansion -- Developing Communication Strategies for Foreign Market Entry -- The Change to Industry Maturity: 'An Irish Firm's Experience -- Buying Behaviour of Industrial Components: Inductive Approach for Descriptive Model Building -- Part 2 The Internationalisation Process -Theories andamp -- Evidence -- Export Behaviour: Diiections for Future Research -- Internationalisation in the Information Technology Industry -- Tripartite Interactional - The Role of Sales Subsidiaries in International Marketing -- Internationalisation Behaviour: Management Characteristics of Australian Manufacturing Firms by Level of International Development -- International Marketing and Internationalisation Processes - A Network Approach -- Part 3 International Supplier-Customer Relationships -- The Components of the Complexity of International Supplier-Customer Relationships -- The Development Role of Purchasing in an Internationally Oriented Company -- 'Industrial Product Class and Market Behaviour' A Study in the French Packaging Market -- Technical Exchange within Industrial Networks
Weitere Ausg.:
Print version Turnbull, Peter W. Research in International Marketing (RLE International Business) Oxford : Taylor & Francis Group,c2012 ISBN 9780415658119
Sprache:
Englisch
Schlagwort(e):
Electronic books
URL:
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