Format:
1 online resource (186 pages)
ISBN:
9780203866894
,
9781135238049
,
9781135238087
,
9781135238094
Series Statement:
Routledge interpretive marketing research 10
Content:
Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
Note:
Includes bibliographical references (pages [163]-180) and index
Additional Edition:
ISBN 9780415717533
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415477604
Additional Edition:
Erscheint auch als Druck-Ausgabe Foxall, Gordon R., 1949 - Interpreting consumer choice New York [u.a.] : Routledge, 2009 ISBN 9780415477604
Additional Edition:
ISBN 0415477603
Language:
English
Subjects:
Economics
Keywords:
Verbraucherverhalten
;
Theorie
DOI:
10.4324/9780203866894
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