Umfang:
1 online resource (xxx, 392 pages)
ISBN:
9780203892060
,
9781135429911
,
9781135429959
,
9781135429966
Inhalt:
1. An introduction to sensory marketing -- 2. Does touch matter? : insights from Haptic research in marketing / Joann Peck -- 3. Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- 4. Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- 5. Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- 6. Scent marketing : an overview / Maureen Morrin -- 7. The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- 8. Do scents evoke the same feelings across cultures? : exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- 9. The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- 10. The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- 11. Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- 12. Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- 13. Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- 14. Visual perception : an overview / Priya Raghubir -- 15. Differences and similarities in hue preferences between Chinese and Caucasians / Amitava Chattopadhyay, Gerald J. Gorn, and Peter Darke -- 16. Does everything look worse in black and white? : the role of monochrome images in consumer behavior / Eric A. Greenleaf -- 17. Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- 18. The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- 19. Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- 20. Estimating food quantity : biases and remedies / Pierre Chandon -- 21. Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- 22. A sense of things to come : future research directions in sensory marketing / Ryan S. Elder. [et al.].
Anmerkung:
Includes bibliographical references and indexes
Weitere Ausg.:
ISBN 9781841697536
Weitere Ausg.:
ISBN 9781841698892
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 9781841697536
Sprache:
Englisch
DOI:
10.4324/9780203892060
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