Format:
1 online resource (xx, 243 pages)
ISBN:
9780240813035
,
9781136023811
,
9781136023859
Content:
1. The new medium : digital signage and the power of content -- 2. Content strategy : methodology and process -- 3. Creating content relevance -- 4. Keeping the content flowing -- 5. Process for creating great content -- 6. Specifications for content -- 7. Programming the network -- 8. Measuring the effectiveness of content -- 9. Interacting with the viewers -- 10. Taking content across platforms -- 11. Legal content use -- 12. Where will content lead us?
Additional Edition:
ISBN 9781138134041
Additional Edition:
ISBN 9780240813028
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781138134041
Language:
English
DOI:
10.4324/9780240813035
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