Umfang:
XVII, 319 S.
Ausgabe:
Online-Ausg. Amsterdam [u.a.] Elsevier ScienceDirect Online-Ressource ScienceDirect
ISBN:
9780240812830
,
0240812832
,
9786612666261
,
9781282666269
,
9781136030260
Inhalt:
The Marketing Strategy -- The Technology Strategy -- CMS Overview -- CMS Hands-On Case Study -- Blog Overview -- RSS -- Hands-On Blogging Case Study -- Social Media Overview -- Social Media Optimization -- The Online Video Explosion -- Creating Great Quality Video -- e-mail Marketing -- Mobile Content -- Mobile Case Study -- SEO -- Alerts and Analytics
Inhalt:
Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more
Anmerkung:
Description based on print version record
,
The grand planOn-site strategy -- Off-site strategy -- On-site techniques : content -- Design -- Content management systems -- Development -- The blog -- Really simple syndication -- E-mail marketing -- Social media overview -- Social media optimization -- Web video production -- Video sharing, distribution & metadata -- Measurement -- Bringing it all together : book of odds.
Weitere Ausg.:
ISBN 0240812832
Weitere Ausg.:
ISBN 9780240812830
Weitere Ausg.:
ISBN 9780240812830
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
Schlagwort(e):
Electronic books
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