Umfang:
1 online resource (xxix, 389 pages)
ISBN:
9781136159268
,
9781135130770
,
9781136159251
Inhalt:
1. Furnishing the edifice : ongoing research on public relations as a strategic management function / James E. Grunig -- 2. Feminist phase analysis in public relations : where have we been? where do we need to be? / Larissa A. Grunig -- 3. The relationship between public relations and marketing in excellent organizations : evidence from the IABC study / James E. Grunig and Larissa A. Grunig -- 4. Refurnishing the Grunig edifice : strategic public relations management, strategic communication and organizational leadership / Nigel M. de Bussy -- 5. Symmetry, social media, and the enduring imperative of two-way communication / Sandra Duhe and Donald K. Wright -- 6. Aligning public relations with the demands of globalization : conceptual foundations for a theory of global public relations / Krishnamurthy Sriramesh, Yunna Rhee, and Minjung Sung -- 7. Conceptualizing publics and constructing public relations theory : the situational theory of problem solving and its new research / Jeong-Nam Kim and Lan Ni -- 8. Measuring the edifice : public relations measurement and evaluation practices over the course of 40 years / Fraser Likely and Tom Watson -- 9. Strategic communication and conflict resolution : contributions to institutionalization in public relations / Kenneth D. Plowman and Robert I. Wakefield -- 10. Power and influence in public relations / Bruce K. Berger and Bryan H. Reber -- 11. A philosophy of reflective ethical symmetry : comprehensive historical and future moral approaches in the excellence theory / Shannon A. Bowen and Tiffany Derville Gallicano -- 12. Globalization, public relations, and activism for social change : a culture-centered approach / Mohan J. Dutta -- 13. The effects of organization-public relationship types and quality on crisis attributes / Chun-ju Flora Hung-Baesecke and Yi-Ru Regina Chen -- 14. Public relations historiography : perspectives of a functional-integrative stratification model / Gunter Bentele -- 15. Organizational contexts and strategic impacts : on power and mediation / Dejan Vercic and Ana Tkalac Vercic -- 16. Institutionalization, organizations, and public relations : a dual process / Anne Gregory, Emanuele Invernizzi, and Stefania Romenti -- 17. Strategic communication : pillars and perspectives of an alternative paradigm / Derina R. Holtzhausen and Ansgar Zerfass -- 18. The Pretoria school of thought : from strategy to governance to sustainability / Estelle de Beer, Benita Steyn, and Ronel Rensberg -- 19. The Grunig legacy in academic studies and professional practice in Latin America / Maria Aparecida Ferrari -- 20. The process of conducting the excellence study : a personal reconstruction of leadership / David Dozier and Louis C. Williams, Jr. -- 21. The influence of excellence : a citation analysis of excellence study in PR scholarship, 1992-2011 / Yi-Hui Christine Huang and Joanne Chen Lyu.
Anmerkung:
Includes bibliographical references and indexes
Weitere Ausg.:
ISBN 9780415630894
Weitere Ausg.:
ISBN 9780415630900
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 9780415630894
Sprache:
Englisch
DOI:
10.4324/9780203079256
Mehr zum Autor:
Zerfaß, Ansgar 1965-
Bookmarklink
