Format:
1 online resource (xiv, 281 pages)
ISBN:
9780203097618
,
9781136223464
,
9781136223419
,
9781136223457
Content:
part PART I Strategy -- chapter 1 A practical approach to sports marketing -- chapter 2 Sports markets -- chapter 3 Fan development -- chapter 4 Brand management -- part PART II Gate revenue -- chapter 5 Gate revenue marketing mix -- chapter 6 Consumer ticket sales -- chapter 7 Corporate ticket sales -- part PART III Media -- chapter 8 Sports media -- chapter 9 Sports media audiences -- chapter 10 Sports publicity -- chapter 11 Sports advertising sales -- part PART IV Sponsorship -- chapter 12 Sponsorship: What it is and how it works -- chapter 13 Sponsorship goals and strategies -- chapter 14 Sponsorship activation -- chapter 15 Sponsorship measurement -- chapter 16 Sponsorship sales.
Additional Edition:
ISBN 9780415630467
Additional Edition:
ISBN 9780415630474
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415630467
Language:
English
DOI:
10.4324/9780203097618
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