Format:
1 Online-Ressource (viii, 189 Seiten)
Edition:
First edition.
ISBN:
9780203117484
,
9781136303821
,
9781136303777
,
9781136303814
Series Statement:
Routledge studies in international business and the world economy 55
Content:
1. China : distribution in China / Jintao Wu and Junsong Chen -- 2. China : consumer behaviour in China / Guoqing Guo -- 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li -- 4. China and the milk powder contamination scandal / Paul Custance and Jiang Dongni -- 5. India : culture and consumer behaviour influences on sales promotion practices in India / Madhumita Banerjee, Paurav Shukla and Phani Tej Adidam -- 6. Japan : marketing management issues in Japan / Stephanie Slater -- 7. Taiwan : consumers' reactions to Tesco's market entry in Taiwan : a comparison with the UK experience / Ching-wei Ho and John Temperley -- 8. Thailand : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn -- 9. Thailand : marketing for life in the economic recession time : the case of Thailand / Orose Leelakulthanit -- 10. Turkey, the EU and the third wave of MNCs / Nukhet Vardar -- 11. Vietnam : marketing in Vietnam : culture and quality considerations / Kieran Tierney.
Additional Edition:
ISBN 9780415523172
Additional Edition:
ISBN 9781138959781
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415523172
Additional Edition:
Erscheint auch als Druck-Ausgabe Marketing management in Asia New York, NY : Routledge, 2013 ISBN 9780415523172
Language:
English
Subjects:
Economics
DOI:
10.4324/9780203117484
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