Umfang:
1 online resource (193 pages)
Ausgabe:
1st ed.
ISBN:
9780415697064
,
9781136311185
Serie:
Routledge Contemporary China Series
Inhalt:
In recent years, Chinese policymakers and corporate leaders have focused significant attention on the concept of corporate culture. This book will reveal the political, social and economic factors behind the enormous current interest in corporate culture in China and provide a wide range of case studies that focus on how large corporations like Haier, Huawei and Mengniu have attempted to transform their cultures, and how they represent themselves as complying with the Chinese government's interpretation of "positive" corporate culture
Anmerkung:
Cover -- Title -- Copyright -- Contents -- Acknowledgements -- Introduction: the corporate culture phenomenon in China -- PART A The theory and politics of corporate culture in China -- 1 Corporate culture in China: official and academic interpretations -- 2 Following or re-drawing the party line? Large Chinese firms transforming their cultural values -- PART B Techniques and vehicles for transforming corporate culture -- 3 Corporate culture propaganda campaigns: techniques for implementing positive cultural values within Chinese firms -- 4 Corporate magazines as a vehicle for promoting corporate culture and cultivating employees -- 5 Leading by example: CEOs, moral leadership, and the promotion of corporate (and "Chinese") culture -- 6 Corporate culture and incentive systems: Haier and Huawei -- Conclusion: a hybrid socialist corporate culture (with Chinese characteristics)? -- Notes -- Bibliography -- Index
Weitere Ausg.:
Print version Hawes, Colin The Chinese Transformation of Corporate Culture Oxford : Taylor & Francis Group,c2012 ISBN 9780415697064
Sprache:
Englisch
Schlagwort(e):
Electronic books
URL:
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