Format:
1 online resource (xx, 250 pages)
ISBN:
9780203121054
,
9781136325199
,
9781136325144
,
9781136325182
Series Statement:
Media management and economics series
Content:
1. Introduction / Alan b. Albarran -- 2. A history of the social media industries / David H. Goff -- 3. The paradoxes of social media : a review of theoretical issues / Francisco J. Perez-Latre -- 4. Business models of most-visited U.S. social networking sites / Jiyoung Cha -- 5. Social media marketing / Paige Miller -- 6. Social media content / Daniel Schackman -- 7. Social media and the value of truth : navigating the web of morality / Berrin Beasley -- 8. Traditional news media's use of social media / Tracy Collins Standley -- 9. Privacy and social media / Laurie Thomas Lee -- 10. Uses and gratifications of Facebook members 35 years and older / Aimee Valentine -- 11. Social media and young Latinos / Alan B. Albarran -- 12. Bridging the great divide : African American and Asian American use of social media / Maria Williams-Hawkins -- 13. The social media industries : summary and future directions / Alan B. Albarran.
Note:
Includes bibliographical references and indexes
Additional Edition:
ISBN 9780415523189
Additional Edition:
ISBN 9780415523196
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415523189
Additional Edition:
Erscheint auch als Druck-Ausgabe The social media industries New York, NY [u.a.] : Routledge, 2013 ISBN 9780415523189
Additional Edition:
ISBN 9780415523196
Language:
English
DOI:
10.4324/9780203121054
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