Format:
1 online resource (273 pages)
Edition:
1st ed.
ISBN:
9780415523189
,
9781136325199
Series Statement:
Media Management and Economics Series
Content:
This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. It is intended for scholars, researchers, and students in media and communication, as well as media practitioners
Note:
Cover -- THE SOCIAL MEDIA INDUSTRIES -- Copyright -- CONTENTS -- FIGURES -- TABLES -- CONTRIBUTORS -- FOREWORD -- PREFACE -- ACKNOWLEDGMENTS -- 1 INTRODUCTION -- 2 A HISTORY OF THE SOCIAL MEDIA INDUSTRIES -- 3 THE PARADOXES OF SOCIAL MEDIA: A Review of Theoretical Issues -- 4 BUSINESS MODELS OF MOST-VISITED U.S. SOCIAL NETWORKING SITES -- 5 SOCIAL MEDIA MARKETING -- 6 SOCIAL MEDIA CONTENT -- 7 SOCIAL MEDIA AND THE VALUE OF TRUTH: Navigating the Web of Morality -- 8 TRADITIONAL NEWS MEDIA'S USE OF SOCIAL MEDIA -- 9 PRIVACY AND SOCIAL MEDIA -- 10 USES AND GRATIFICATIONS OF FACEBOOK MEMBERS 35 YEARS AND OLDER -- 11 SOCIAL MEDIA AND YOUNG LATINOS -- 12 BRIDGING THE GREAT DIVIDE: African American and Asian American Use of Social Media -- 13 THE SOCIAL MEDIA INDUSTRIES: Summary and Future Directions -- AUTHOR INDEX -- SUBJECT INDEX
Additional Edition:
Print version Albarran, Alan B. The Social Media Industries Oxford : Taylor & Francis Group,c2013 ISBN 9780415523189
Language:
English
Keywords:
Electronic books
URL:
FULL
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