Format:
1 online resource (xxxiii, 366 pages)
ISBN:
9780203123911
,
9781136342172
,
9781136342219
,
9781136342226
Content:
section 1. Consumers' online identity -- section 2. Social media, blogs, and privacy issues -- section 3. Online advertising and online search behavior -- section 4. e-Tail consumer behavior and online channels.
Note:
Includes bibliographical references and indexes
Additional Edition:
ISBN 9781848729698
Additional Edition:
ISBN 9781138107557
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781848729698
Language:
English
DOI:
10.4324/9780203123911
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