Umfang:
1 online resource (169 pages)
Ausgabe:
1st ed.
ISBN:
9780415668828
,
9781136500985
Inhalt:
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach
Anmerkung:
Cover -- Advertising, the Media and Globalisation -- Copyright -- Contents -- List of figures -- List of tables -- Acknowledgements -- 1. Advertising as an object of study -- 2. Global trends in the advertising industry -- 3. Advertising and the media in motion -- 4. Current trends in advertising, media and society -- 5. Advertising, globalisation and world regions -- Coda -- Bibliography -- Index
Weitere Ausg.:
Print version Sinclair, John Advertising, the Media and Globalisation Oxford : Taylor & Francis Group,c2012 ISBN 9780415668828
Sprache:
Englisch
Schlagwort(e):
Electronic books
URL:
FULL
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