Umfang:
1 online resource (241 pages)
Ausgabe:
1st ed.
ISBN:
9780415594400
,
9781136670817
Serie:
Routledge Studies of Gastronomy, Food and Drink Series
Inhalt:
This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives
Anmerkung:
Intro -- The Business of Champagne A delicate balance -- Copyright -- Contents -- List of illustrations -- List of contributors -- Acknowledgements -- List of abbreviations -- Introduction -- PART I: Context -- 1 The organization of champagne: a historical and structural introduction -- 2 Producing champagne -- 3 The legal context of champagne -- 4 The economic perspective on champagne -- PART II: The place and the land -- 5 A place of paradox: Champagne as it is presented to the outsider -- 6 Mobilizing brands and terroir in Champagne -- PART III: Creating the myth and selling the wine -- 7 Champagne's mystique, or complexity and consumer confusion -- 8 The future of the champagne brand -- 9 Distributing champagne -- PART IV: Managing the industry -- 10 Creating and sustaining a competitive advantage over time: managing the delicate balance between value creation and value appropriation -- 11 Strategic implementation: accounting to accountability in champagne -- 12 Exploding bottles: exploring the work culture and human resource issues of champagne -- PART V: Reflecting on champagne -- 13 Conclusion: maintaining the delicate balance of champagne -- References -- Index
Weitere Ausg.:
Print version Charters, Steve The Business of Champagne Oxford : Taylor & Francis Group,c2011 ISBN 9780415594400
Sprache:
Englisch
Schlagwort(e):
Electronic books
URL:
FULL
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