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  • 1
    Book
    Book
    Publishers, readers, and digital engagement (2016)
    London : Palgrave Macmillan
    Details
    UID:
    gbv_866019626
    Format: xix, 226 Seiten , Illustrationen, Diagramme , 21 cm x 14.8 cm
    ISBN: 1137514450 , 9781137514455 , 9781349703081
    Series Statement: New directions in book history
    Content: "This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects - all virtually free-of-charge"--Back cover
    Content: A brief history of the field -- Branding books, branding readers: marketing to teens in the digital age -- From RandomBuzzers to Figment: teens' affective and immaterial labor -- TwilightSaga.com (2009-12): fandom and the lifespan of a corporate fan site -- Reading The Amanda Project: the lifestyle of a pioneering multiple platform book (2009-12)
    Note: Includes bibliographical references
    Additional Edition: ISBN 9781137514462
    Additional Edition: Erscheint auch als Online-Ausgabe Martens, Marianne Publishers, readers, and digital engagement London, [England] : Palgrave Macmillan, 2016 ISBN 9781137514462
    Language: English
    Subjects: General works , Sociology
    RVK:
    AN 46800
    RVK:
    AN 66900
    RVK:
    MS 7965
    Keywords: Jugend ; Lesen ; Neue Medien ; Medienkonsum ; Buchmarkt ; Medienmarkt ; Bibliothek
    URL: Inhaltstext
    URL: Inhaltsverzeichnis
    URL: http://www.springer.com/
    Author information: Martens, Marianne
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    Stabi Berlin get availability status
  • 2
    Online Resource
    Online Resource
    Publishers, Readers, and Digital Engagement (2016)
    London :Palgrave Macmillan UK :
    Details
    UID:
    almahu_9947363716202882
    Format: XIX, 226 p. 17 illus., 3 illus. in color. , online resource.
    ISBN: 9781137514462
    Series Statement: New Directions in Book History
    Content: This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects — all virtually free-of-charge.
    Note: Acknowledgements -- Preface -- Introduction -- 1. A Brief History of the Field -- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age -- 3. From Random Buzzers to Figment: Teens’ Affective and Immaterial Labor -- 4. Twilight Saga.com (2009–2012) — Fandom and the Lifespan of a Corporate Fan Site -- 5. Reading The Amanda Project — a Lifecycle of a Pioneering Multiplatform Book (2009–2012) -- 6. Conclusion -- Methodological Appendix -- Notes -- Bibliography -- Index.-.
    In: Springer eBooks
    Additional Edition: Printed edition: ISBN 9781137514455
    Language: English
    DOI: 10.1057/978-1-137-51446-2
    URL: http://dx.doi.org/10.1057/978-1-137-51446-2
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    HU Berlin
  • 3
    Online Resource
    Online Resource
    Publishers, Readers, and Digital Engagement / (2016)
    London :Palgrave Macmillan UK :
    Details
    UID:
    edoccha_9958129460702883
    Format: 1 online resource (XIX, 226 p. 17 illus., 3 illus. in color.)
    Edition: 1st ed. 2016.
    ISBN: 1-137-51446-9
    Series Statement: New Directions in Book History,
    Content: This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.
    Note: Acknowledgements -- Preface -- Introduction -- 1. A Brief History of the Field -- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age -- 3. From Random Buzzers to Figment: Teens’ Affective and Immaterial Labor -- 4. Twilight Saga.com (2009–2012) — Fandom and the Lifespan of a Corporate Fan Site -- 5. Reading The Amanda Project — a Lifecycle of a Pioneering Multiplatform Book (2009–2012) -- 6. Conclusion -- Methodological Appendix -- Notes -- Bibliography -- Index.-.
    Additional Edition: ISBN 1-137-51445-0
    Language: English
    DOI: 10.1057/978-1-137-51446-2
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    Charité
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