Format:
1 online resource (320 pages)
,
1 illustrations
Edition:
First edition.
ISBN:
9781138916470
Content:
chapter 1 Guerrilla Branding, Marketing and Promotion -- chapter 2 Creating an Irresistible Brand Identity -- chapter 3 Building an Engaged Community of Friends and Fans -- chapter 4 Marketability vs Playability (or “How to Produce Niche-Dominating Blockbusters”) -- chapter 5 Pitching and Networking -- chapter 6 Key Art and Posters -- chapter 7 Teasers and Trailers -- chapter 8 Behind-the-Scenes Photos, Production Stills, Videos, Interviews and Special Features -- chapter 9 IMDb – Marketing and Promotion -- chapter 10 Social Media and Video Marketing Platforms -- chapter 11 Dedicated Film and Filmmaker Websites -- chapter 12 Electronic Press Kits (EPKs) and Press Books -- chapter 13 Media Relations and Public Releases -- chapter 14 Event Marketing: Premiers, Festivals, Film Markets and Other Events -- chapter 15 High-Impact Low-Cost Advertising and Promotion -- chapter 16 Distribution.
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781138916463
Language:
English
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