UID:
almafu_9959328950702883
Format:
1 online resource (x, 279 pages) :
,
illustrations
ISBN:
9781119206057
,
1119206057
,
9780470699850
,
047069985X
,
1282034200
,
9781282034204
Content:
Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour. Inside the Customer Universe's easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sust.
Note:
Includes index.
,
A quick guide to customer universe based execution -- The executive challenge of driving EBITDA growth -- The challenges of current segmentation models -- Identifying customer types : inside the customer mind -- Identifying roles and scenes : inside situations and occasions -- CUBEical segmentation : the platform for achieving market leadership -- CUBEical strategy : where and how to compete -- CUBEical implementation : how to take the lead -- CUBEical thinking : how it links to other business frameworks -- The fast moving consumer goods universe -- The key account management universe -- The mergers and acquisition universe.
Additional Edition:
Print version: Andersen, Henrik, 1953- Inside the customer universe. Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008 ISBN 0470694246
Additional Edition:
ISBN 9780470694244
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206057
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206057
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206057
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