UID:
almafu_9959327524802883
Format:
1 online resource (xv, 272 pages) :
,
illustrations
ISBN:
9781119206514
,
1119206510
,
0470682779
,
9780470682777
,
9780470685464
,
0470685468
,
9780470685457
,
047068545X
,
1282483102
,
9781282483101
Content:
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
Note:
The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance.
Additional Edition:
Print version: Arnold, Chris. Ethical marketing and the new consumer. Chichester, U.K. : Wiley, 2009
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206514
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206514
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206514
Bookmarklink
