Format:
1 Online-Ressource
Edition:
5th Edition
ISBN:
9781292037790
Content:
A comprehensive overview of persuasion theory. Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781292025223
Language:
English
URL:
Volltext
(URL des Erstveröffentlichers)
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